How to Create Content That Performs Best According to Algorithms

At Poppy Road Digital Strategies, we understand how important it is for small businesses in Oklahoma to get noticed online. With constantly evolving algorithms dictating what content gets seen, creating the right type of content can feel overwhelming. But don't worry—we're here to help you crack the code and figure out what works best to help your business stand out.

Why Do Algorithms Matter?

Algorithms are like gatekeepers for online visibility. They determine what content gets prioritized on platforms like Google, Facebook, Instagram, and YouTube. For small businesses, understanding what these algorithms favor is key to boosting engagement, increasing reach, and ultimately bringing in more customers.

Now, let's explore the three types of content that algorithms love and how they can help your business thrive.

1. Graphics That Grab Attention

Visual content reigns supreme, and graphics are a powerful way to stand out. Algorithms tend to prioritize content that quickly grabs viewers' attention, and strong visuals do just that.

What Works:

• Infographics – They’re not only visually appealing but also informative. Use them to share industry tips, stats, or product comparisons. Tools like Canva can help you create them easily.

• Brand-Consistent Designs – Ensure your graphics use your brand colors, fonts, and logo to reinforce your identity.

• Interactive Elements – Algorithms love engagement, so include polls, quizzes, or calls to action in your graphics to spark interaction.

By adding eye-catching graphics to your social media posts, you’ll increase shares and likes—signaling to algorithms that your content is valuable.

2. Photos That Tell Stories

Algorithms also favor authentic, relatable content. High-quality photos allow you to connect with your audience on a personal level while adding a storytelling element to your posts.

What Works:

• Behind-the-Scenes Shots – Share the faces behind your business or a sneak peek into your process. Showcasing your workspace or day-to-day operations builds trust and reliability.

• Customer Spotlights – Highlight happy customers using your products or services. This acts as both social proof and engaging content.

• Before-and-After Images – Transformational photos are especially popular in industries like design, fitness, real estate, and beauty.

Pro tip: Use natural lighting and avoid over-editing your photos. Authenticity tends to perform better in feeds curated by algorithms.

3. Videos That Add Value

It’s no secret—algorithms love videos, and so do viewers. Video content tends to rank higher in search engines and social media feeds because it holds people’s attention for longer.

What Works:

• How-To Tutorials – Use short, actionable videos to demonstrate your products or share your expertise. For example, a coffee shop could show “How to Make the Perfect Pour-Over Coffee.”

• Live Videos – Going live is a great way to interact with your audience in real-time, build engagement, and boost your algorithm ranking.

• Short-Form Content – Platforms like Instagram Reels and TikTok are designed for snappy, engaging videos under 60 seconds. Share tips, quick product intros, or even company updates in this format.

Remember, when it comes to video, consistency is essential. Post regularly and experiment with different content types to find what resonates most with your audience.

Bonus Tips for Algorithm Success

1. Post Consistently – Algorithms favor active accounts. By posting at least 3–4 times a week, you show the platform that your business is engaged and reliable.

2. Spark Engagement – Whether it’s a question in your caption or a prompt to tag a friend, encourage your followers to comment, share, or react.

3. Optimize for Keywords – Use relevant keywords in your captions, headlines, and descriptions to make your content easy to find. For example, if you’re a bakery, use terms like “fresh pastries in Oklahoma City” or “best local Oklahoma bakery.”

4. Analyze Your Results – Take advantage of analytics tools (e.g., Meta Business Suite or Google Analytics) to see what type of content performs best and refine your strategy.

   
   

Why Work with Poppy Road Digital Strategies?

Creating algorithm-friendly content is crucial, but it doesn’t need to be complicated. At Poppy Road Digital Strategies, we specialize in helping Oklahoma businesses create impactful content that drives engagement and builds connections. Whether you need polished graphics, authentic photos, or advice on where to start with videos, we’ve got you covered.

When you partner with us, you're not just a client—you become part of a community passionate about helping small businesses succeed. Contact us today to learn how we can help you grow your brand, boost your visibility, and take your digital marketing to the next level.

Let's create content that works for you. Contact us to get started today!